ABOUT
The first in the Arab world to turn fruit from traditional hospitality into a refined art.
A story of inspiration
From Kafr Qara, Chef Hakeem Nawaf Azab started with a simple question: why should fruit stay on an ordinary, traditional plate?
Chef Hakeem doesn’t just arrange fruit, he gives it presence, taste and refinement. With limitless passion and hands honed over years, he turned fruit buffets from ordinary serving into a business in their own right, and became the first to open this door in the Arab world. To him, success means leaving a lovely impact and challenging yourself with constant innovation.
Chef Hakeem’s company is the family. The team behind the continuous work of art is his own family: his sons and relatives, working as one, each a piece that completes the other, like Lego bricks. Years ago, Chef Hakeem’s vision was to grow an entrepreneurial mindset and ambitious thinking in his children. Today? A family company that leads its field, and whose limit is the sky.
“Impossible is not impossible.”
The Chef’s journey
Milestones that shaped the art
The beginning
Entered the world of fruit buffets, saw it lacked innovation, and decided to lead and develop it.
Workshops
Began teaching others through workshops, believing that provision is shared and that art grows when it spreads.
The boutique
Opened Chef Hakeem’s own boutique for premium hospitality: fruit, fresh juices, cakes and nuts, in a ready-to-serve model within 5 minutes.
Beyond borders
His first luxury buffet in Austria, plus workshops in Iași, Romania.
Chef Hakeem’s tools
A line of carving tools in his signature, designed with Culinaire and carrying his name.
Expanding to Dubai
Expanded into the Dubai market and secured exclusivity on Vietnamese coconut in Dubai.
Dubai buffets
Launch of Chef Hakeem buffets in Dubai, for events and weddings.
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